Historical Profile of the Roman Republic

Rome was once just a little hilly city, but soon its capable fighters  and engineers took over the surrounding countryside, then the boot of Italy,  then the area around the Mediterranean Sea, and finally, even further, extending into Asia, Europe, and Africa. These Romans  lived in the Roman Republic --  a  time period and a system of government.   The Meaning of Republic: The word republic comes from the Latin words for thing and of the people The res publica or respublica referred to the public property or the common weal, as the online Lewis and Short Latin dictionary defines it, but it could also mean the administration. Thus, the term republic as first employed as a description of Roman government had less baggage than it carries today. Do you see the connection between democracy and republic? The word democracy comes from Greek [demos the people; kratos strength/rule] and means rule of or by the people. The Rise of Democracy The Roman Republic Begins: The Romans, who were already fed up with their Etruscan kings, were spurred to action after a member of the royal family raped a patrician matron named Lucretia. The Roman people expelled their kings, driving them from Rome. Even the name of king (rex) had become hateful, a fact that becomes significant when the emperors took control as (but resisted the title of) king. Following the last of the kings, the Romans did what they were always good at -- copying what they saw around them and adapting it into a form that worked better. That form is what we call the Roman Republic, which endured for 5 centuries, beginning in the year 509 B.C., according to tradition. Tarquin, the Last King of RomeBrutus, Lucius Junius BrutusRape of LucretiaFamous Men of Rome The Government of the Roman Republic: 3 Branches of GovernmentHaving witnessed the problems of the monarchy on their own land, and aristocracy and democracy among the Greeks, when the Romans started the Republic, they opted for a mixed form of government, with 3 branches: consuls, senate, and an assembly of the people. Cursus HonorumAristocratic men were expected to follow a certain series of life events, from the military to the political. In the political sphere, you couldnt just decide you want to be consul and apply for the position. You had to be elected to other lesser offices first. Learn about of the magisterial offices and order in which they must be held. ComitiaAssemblies were an aspect of democratic government. There was an assembly of the centuries and an assembly of the tribes.ConsulsAt the top of the political ladder -- at least of the political offices were imperium (power), since there wee also censors who lacked imperium -- were the consuls (occasionally, dictators), two of which served for a period of a year. Consult this list of consuls for those pairs of men who held office during the period of the collapse of the Republic.Censors of the Roman RepublicCensors didnt rate movies in ancient Rome but did conduct the census. Here is a list of the censors of Rome during the Republican period. Periods of the Roman Republic: The Roman Republic followed the legendary period of kings, although history dosed heavily with legends continued into the period of the Roman Republic, with a more historical era only beginning after the Gauls sacked Rome [see the Battle of the Allia c. 387 B.C.]. The period of the Roman Republic may be further subdivided into: an early period, when Rome was expanding to the start of the Punic Wars (to c. 261 B.C.),a second period from the Punic Wars until the Gracchi and civil war (to 134) during which Rome came to dominate the Mediterranean, anda third period, from the Gracchi to the fall of the Republic (to 30 B.C.). Timeline for the End of the Roman Republic The Growth of the Roman Republic: Wars of the Roman RepublicRome emerged only gradually as the leader of Italy and then the Mediterranean. Starting in the legendary period under the kings, Rome had joined forces with Sabines (as in the rape of the Sabine women) and Etruscans (who ruled as kings of the Romans). During the Roman Republic, Rome formed treaties with neighboring villages and city-states to allow them to join forces either defensively or aggressively. Roman Treaties of the Roman RepublicDuring Romes early period of expansion, from the fall of the monarchy in 510 B.C. until the mid-third century, she gradually spread her dominion over the peninsula of Italy, making treaties with all the states she conquered. The Growth of RomeRome started gaining strength from about 510 B.C., when the Romans threw out their last king, until the middle of the 3rd century B.C. During this, the early Republican period, Rome made and broke strategic treaties with neighboring groups in order to help her conquer other city-state s. Expansion of Rome Beyond ItalyRome didnt initially set up to conquer the world, but it gradually did so, anyway. A side effect of its empire-building was the reduction of Republican Romes democratic policies. The End of the Roman Republic: Books on the Late Republic / Roman RevolutionSometimes it seems as though there is too much material on Rome around the time of Julius Caesar. Theres a reason for this -- many first-hand accounts -- a rarity in ancient history. The authors of the following books distil the Latin primary sources to present authoritative pictures of the Roman Republic when it was the dominant world power abroad but in revolt or chaos closer to home. Articles on the End of the Roman RepublicLook at the Gracchi brothers, the conflict between Sulla and Marius, external forces like Mithradates of Pontus and pirates, the social war, and other factors that strained the Roman republic and led to the formation of the first period of the Roman Empire, the Principate.

U.s. Military Bases Economic Benefits Essay - 2542 Words

Despite the numerous amounts of struggles Okinawa has to face with the presence of U.S. military bases, there are some benefits for Okinawa. First of all, the U.S. military bases bring economic benefits to Okinawa. After large portions of Okinawa s land was taken by the U.S. military, the agricultural industry in Okinawa, which was the main industry in Okinawa, suffered catastrophically. In response, the U.S. military increased the pay for the local workers they hire and urged the Okinawans in the agricultural industries to come work for the U.S. military. Approximately 70,000 local workers were hired by the U.S. military at most in the 1960s. In 2014, the U.S. military base employs about 8,600 people from Okinawa and is considered as the second largest employer in Okinawa, which is right below the Okinawan Prefectural government. (The United States Marine Corps) The population of Okinawa in 2014 was approximately 1,400,000, excluding the U.S. service men and their family member s. (Okinawa Prefecture Planning Department Statistics Division) Though the number of Okinawan workers hired to work in the military has decreased to less than one percent of the population, there are several benefits for the workers. For example, the economic fluctuation does not have a large impact on their job because as long as the military bases are present, the demand for workers will not disappear. Some of the work contents for Okinawans hired to work on base are selling resourcesShow MoreRelatedThe Importance Of The United States And Qatar Relations1250 Words   |  5 Pageshosting a vital U.S. air base and for its enduring commitment to regional security, sticking to a message of reassurance even as President Donald Trump, via Twitter, applauded a decision by Arab powers to cut ties to the Gulf ally.† Pike, J., Mr. (Ed.). (2017, June 06). The United States and Qatar Relations have been on an up rise for the last couple years. 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The Quiet World Poetry Analysis Essay Example For Students

The Quiet World Poetry Analysis Essay After that, we Just sit on the line and listen to each other breathe. Marina Bootee Introduction to Literature AAA Filets Mullen 10/18/2014 A Human Society Need of The Quiet World The Quiet World by Jeffrey McDaniel is poem in which human fallen nature is expressed in a brilliant way. What do I mean by human fallen nature? Well, no matte what background of belief systems we each come from, every person on this planet would agree that human beings have internal weaknesses and that they are mostly connected to our inability to communicate with one another. Each person possesses a character flaw, which affects our communication process with other people. It is because of this fact that McDaniel poem manages to attract every type of possible audience to its reading and does not exclude anybody. The Quiet World is a portray of a fictional place where its government has decided to allocate exactly one hundred and sixty-seven words to each citizen in a bid to get people to look into each others eyes more(1/2). The speaker is a member of this utopian state and reflects on this recent policy through a conversation with his long distance lover. The poems simplicity and excellent portrayal of humanity through a quiet world can touch eve the coldest of hearts. When looking at the title The Quiet World, I immediately imagine the literal meaning of it a world where it is quiet. I imagine a world where nobody speaks and no sounds are heard. I believe the title is quite significant to the rest of the poem because it helps us understand more of the message the author is trying to portray, which is ultimately the flaw in modern human interaction. The poet imagines a world where it is quiet and people exchange interaction that is either hysterical or compressed to a certain word limit. The poem is structured in four stanzas each almost equal length. This is not a long poem, which I believe beautifully adds to the depiction of the poets message of using less words but saying more with them. There is no clear rhyming scheme to the poem, it is written in free verse and the language is simple. The poem begins with the introduction of a fictional place (most probably a country), in which the government has created a new law for its citizens to follow. The law is a clear allocation of exactly 167 words to be used by each person per day. It is stated also that this law has been enforced due to the governments thorough analysis of daily human interaction, which to them seems inadequate and inefficient: In an effort to get people to look into each others eyes more, and also to appease the mutes.. (113). It becomes obvious that this countrys government has noticed that people do not look into each others eyes enough and the mutes are not being appeased enough. The mutes are perhaps people who do not speak so often, or at all (most likely belonging to the minority) and the government has understood that these people can teach a lesson or two to the other tizzies and would like to appease them through this law. The speaker of the poem is introduced in the second stanza with the words When the phone rings, I put it to my ear.. (7). The speaker is describing a situation in which he is outside and his phone rings. He picks the phone up without saying hello. This situation can be dubbed as absurd, because why would someone pick up their phone if they are not going to talk with it. However, I believe McDaniel is trying to portray a situation where people are still able to communicate without using words specifically. The beaker then moves to a restaurant where he picks up a chicken noodle soup and gets his want across to the staff by simply pointing at it. The stanza ends with the line l am adjusting well to the new way'(10), showing that according to the speaker the new law is working fine for him and he is able to live a normal life. Compare and contrast 'Human Interest' and 'Porphyria's Lover' EssayI believe the reason behind the simplicity of language used in this poem, is due to the fact the poet has also carefully hoses his words and has only mentioned the important details of the story. McDaniel spends little time describing the governments reason for allocating a word limit or the speakers daily routines, such as picking up food. What matters most is a person, and not Just any person his lover. This is why I believe most of the words used in this poem are directed towards the woman. Looking at The Quiet World from a literal sense, its projection and meaning are pretty straightforward. The poem describes a made up state in which people have only one hundred and sixty- even words to use per day and the speaker decides to use most of his on his long distance lover. In reality, and what is called a metaphoric sense, the poem says so much more than that and hits the most vulnerable and aching spots of our heart. As I mentioned in the beginning, one of modern mans biggest problem today is communication and interaction with other people. This has been especially highlighted in recent years due to the mass appearance of media, social networking and technological devices in general. People have become distance and unaware of others and their feelings, and have lost the art of communication. We also dont think about what we say and do not allocate meaning to our words. McDaniel poem offers a solution to this problem as he invents a place where people have to think and choose their words wisely. When a person has only one hundred and sixty-seven words to use per day, he will definitely spend most of his day carefully thinking to whom he must give these words. One begins to think also what the content and message of these words must be. You are naturally going to want to say the most vital and meaningful words you can think of. This automatically leads me to the pinion that people would be more kind and respectful to each other. However, McDaniel includes an interesting twist to the plot of the story with the woman who has used up all her words and has left none for her lover. This shows how even with the word limit law, people have not learned to wisely spend their words. The message could be either that the woman does not have such good self-control as the man or her spending of her words show how she truly feels about her lover. I believe to think it could be a combination of the two, but also believe the poets message is actually something different. Through the poets creation of a quiet world, in which people are allocated a certain number of words per day, we begin to hear and understand more about human nature and relationships that we ever would in a busy and noisy place. The mutes the poet mentions in the first stanza represent people who have learned to control their tongues and speak only when needed to. Perhaps the speaker is one of them, thus possessing the amazing ability to control the words that come out of his mouth, whereas his lover represents the average person. The problem being presented by the poet is not necessarily peoples distance ND cold attitude towards others so much, as it is the inability to project our thoughts and feelings onto them.

Trevor Hall by Trevor Hall free essay sample

Ive never been so mesmerized by an opening act as I was by Trevor Hall, a singer/ songwriter who opened for Matisyahu at the Marquee Theatre in Phoenix, Arizona. His voice was absolutely immaculate and breathtaking. I was captivated throughout his extraordinary performance. All I could think was, I need get my hands on his music! Right after his set, I went up to a table where merchandise was being sold and bought all three of his CDs. This was the best purchase I have ever made. His self-titled album has been in my CD player ever since the concert, and I listen to it almost every day. This CD contains 13 astounding tracks infused with Halls rock/reggae style, including a bonus track featuring Matisyahu. The songs have a feel-good sound that will stick with you for days. The best tracks are â€Å"Unity† and â€Å"The Lime Tree† (although every song is worth mentioning). We will write a custom essay sample on Trevor Hall by Trevor Hall or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In addition to Halls beautiful vocals, I find his songwriting impressive and inspiring. The songs clearly express his peaceful attitude as well as his genuine love for the beauty in life. His message, like his music, is something that should be heard by all. This is a must-hear.

The Ins and Outs of Fetal Homicide Laws

The Ins and Outs of Fetal Homicide Laws In 1969, Teresa Keeler, eight months pregnant, was beaten unconscious by her jealous ex-husband, Robert Keeler, who told her during the attack that he was going to stomp it out of her. Later, at the hospital, Keeler delivered her little girl, who was stillborn and suffered a fractured skull. Prosecutors attempted to charge Robert Keeler with the beating of his wife and for the murder of the fetus, Baby Girl Vogt, named with her fathers last name. The California Supreme Court dismissed the charges, saying that only someone born alive could be killed and that the fetus was not legally a human being. Due to public pressure, the murder statute was eventually amended to say that murder charges can only apply to fetuses older than seven weeks or beyond the embryonic stage. Laci Peterson This law was then used to prosecute Scott Peterson with two counts of murder for Laci Peterson, his wife, and their seven-month unborn son, Conner. If both the woman and the child were killed and we can prove the child was killed due to the actions of the perpetrator, then we charge both, said Stanislaus County Assistant District Attorney Carol Shipley as quoted by CourtTv.com. A multiple murder charge against Scott Peterson makes him eligible for the death penalty according to California law. Fetal Homicide:When Is a Fetus Considered Living? Although many states now have fetal homicide laws, there is a wide variety of differences about when a fetus is considered living.   Pro-Choice groups see the laws as a way to undermine Roe v. Wade, although currently statues to the laws clearly exclude legal abortions. Anti-abortionists view it as a way to teach the public about the value of a human life. Rae Carruth Former pro football player for the Carolina Panthers, Rae Carruth, was convicted of conspiracy to commit the murder of Cherica Adams, who was seven months pregnant with his child. He was also found guilty of shooting into an occupied vehicle and of using an instrument to kill a fetus. Adams died of a result of the gunshot wounds but her child, delivered by Caesarean section, survived. Rae Carruth received close to the maximum sentence of 19 to 24 years in prison. Unborn Victims of Violence Act On April 1, 2004, President Bush signed into law the Unborn Victims of Violence Act, also known as Laci and Conners Law. The new law states that any child in utero is considered to be a legal victim if injured or killed during the commission of a federal crime of violence. The bills definition of child in utero is a member of the species homo sapiens, at any stage of development, who is carried in the womb. Veronica Jane Thornsbury Since February 2004, Kentucky law recognizes a crime of fetal homicide in the first, second, third, and fourth degrees. The law defines an unborn child, as a member of the species homo sapiens in utero from conception onward, without regard to age, health, or condition of dependency. This determination came after the March 2001 tragedy involving 22-year-old Veronica Jane Thornsbury who was in labor and on her way to the hospital when a driver, under the influence of drugs, Charles Christopher Morris, 29, ran a red light and smashed into Thornsbury car and killed her. The fetus was stillborn. The drugged driver was prosecuted on for the murder of both the mother and the fetus. However, because her baby was not born, state Court of Appeals overturned a guilty plea in the death of the fetus. Currently, 37 states recognize the unlawful killing of an unborn child as homicide in at least some circumstances.

Tips That Will Help You Spell Better in German

Tips That Will Help You Spell Better in German One wonderful thing about German spelling is that you basically spell how you hear the word. There are not many exceptions. The only trick is that you need to learn and understand the sounds of German letters, dipthongs, and disgraphs, some which are completely different from English pronounciation. (See The German Alphabet.)The following tips highlight in particular spelling traits of German consonants and digraphs, which once understood, will help you spell better in German. Generalities About German Consonants Usually after a short vowel sound, you will find a consonant digraph or a double consonant - die Kiste (box), die Mutter (mother). Be aware of similar-sounding consonants at the end of words, such as p or b, t or d, k or g. One good way to decipher which consonant is the correct one, is to extend the word if possible. For example das Rad (wheel, short form for bicycle)- die Rder; das Bad (bath) - die Badewanne. It will become clear then, which consonant is at the end of the word. When there is a b or p in the middle of a word, it is more difficult to distinguish them from one another. There is no hard and fast rule here. The best solution is to take note of which words contain b and which contain p. (Die Erbse/pea, das Obst/fruit, der Papst/the Pope). The Sound F f, v and ph A syllable that contains an nf sound, will always be written with an f. For example: die Auskunft (information), die Herkunft (origin), der Senf (mustard) Fer versus ver: The only words in German that begin with Fer are: fern (far), fertig (finished), Ferien (vacation), Ferkel (piglet), Ferse (heel). Any words derived from these words will also be written with Fer. -der Fernseher (t.v) The syllable for followed by a vowel does not exist in German, only vor. - Vorsicht (caution). The disgraph ph comes only in German words of foreign origin. (Das Alphabet, die Philosophie, die Strophe/ verse.) When encountering a word that has the sound phon, phot or graph, then the choice is yours to either write it with f or with ph -der Photograph or der Fotograf. The S and Double-S Sound See more... The X-Sound chs: wachsen (to grow), sechs (six), die BÃ ¼chse (a can), der Fuchs (fox),der Ochse (ox). cks: der Mucks (sound), der Klecks (stain), knicksen (to curtsy). gs: unterwegs (on the way). ks: der Keks (cookie) x: die Hexe (witch), das Taxi, der Axt (axe) unterwegs der Weg die Wege The Z-Sound In German words, the letter z will either be written as the only sole consonant in a syllable or accompanied with a t. (besitzen/ to possess; der Zug/ train; die Katze/cat. In German words of foreign origin, you can find a double z, such as in the ever so popular word Pizza.The K Sound K-sound. The k-sound is always written as either ck or k, the former the most prevalent. No double cc and double kk exist in German words, except in those of foreign origin, such as die Yucca.

Auditing Assignment Example | Topics and Well Written Essays - 1500 words

Auditing - Assignment Example This report will discuss several audit problems which can impact the materiality of financial statements. Wentworth Brewster limited specializes with the manufacture of sports equipment. All the products are sold to specialist retailers and private member gym clubs. The company owns a large number of freehold premises than it generally requires. The surplus office is usually sub-let to three other businesses. All sales are on a credit basis and customers are authorized and credit checked by the credit controller before an account is being set up. Detailed records on stocks are also maintained. The audit risk areas for Wentworth relate to debtors, stocks, claims on damages and rent income. Debtors have been circularized and no evaluation on replies and follow ups on non-replies had been done. There was also a dispute from a particular debtor with regard to account balance. There were also slow-moving stocks whose valuation was questionable. Rental income had not been audited since it was argued that its amount was less than that of sales income. Finally, there were no provisions made for claims or contingency. The audit duration will be a period of one month and the audit team will from time to time visit the site to obtain information. Communication shall also be done via emails when necessary. Debtors The main purpose of circularizing debtors is to obtain evidence regarding the ownership, existence and value of debtors in the financial statement. Debtors are third parties and thus are considered to be an external source of information. Obtaining evidence from different sources or types especially from third parties increases the level of assurance (Kumar and Sharma 2006). Circularization is done by writing to debtors directly requesting them to confirm their account balances. Debtors’ circularization can either be positive or negative. In positive circularization, the debtors are required to respond whether they agree or disagree to the contents of the circular. In negative circularization, the debtor is required to respond whether they disagree with the contents of the circular. The major drawback of negative circularization is that in case the debtors fails to reply to the contents of the circular, the auditor assumes that he is in agreement with the contents of the circular. The auditor of Wentworth Brewster limited sent circulars to a sample of 30 debtors to confirm year end balances. There were replies and non-replies to the circular. Second request was done to non-replies where some debtors replied but five did not reply. One of the debtors who failed to reply had a zero balance while three of these debtors had balances ranging between ?5,000 and ?20,000. There were no follow ups done on these accounts. The fifth customer was a major customer, Multi-gym ltd and had a yearend balance of ?145,000. The audit senior had discussions with the credit controller of Wentworth with regard to this account as part of the follow up proce ss. According to the credit controller, Multi-gym limited had disputes on a number of invoices worth ?95,000. The amount related to a model of rowing machines bought from Wentworth and Multi-gym disputed that the machines were inefficient as they kept on jamming every time. Upon the receipt of replies, the

The role of women in the society Essay Example | Topics and Well Written Essays - 1500 words

The role of women in the society - Essay Example The idea here is that even in deprived households, the issues that affect females may be very different from those that affect the males, thus sometimes making the consequences of such poverty harder for the woman (123). As a matter of fact, Sen writes that in developing countries, where poverty levels are high, the mortality rates for women are higher than those of women (124). In Sen’s opinion, most women faced with poverty find it hard to claim a personal identity and often refer to themselves in relation to their family. This lack of personal identity translates to low levels of personal welfare for the women (124). Accordingly, it is common to find households in which women get the least amount of food, medicine, and other kinds of services needed for survival (125). This means that most of the time, women sacrifice their wellbeing for the sake of the family’s welfare. In the end, women become less economically stable as compared to men. 2. Reexamining the role of women In as far as women redefining their role in the society, Pearson’s main point of argument is based on the relationship between women and economic empowerment. Concerning paid work, Pearson is of the opinion that most women seek employment in search of money needed to enable them fulfill their gendered functions in the society (201). Pearson, however, challenges the idea that women can only be empowered through paid labor, a system advocated for by capitalist ideologies. The contentious issue, here, is that the kind of paid labor that most women are incorporated into is often left out of the formal economy. This is to mean that most women in the paid workforce do not enjoy the associated benefits such as flexible working hours, social protection, fair pay, and protection... In as far as women redefining their role in the society, Pearson’s main point of the argument is based on the relationship between women and economic empowerment. Concerning paid work, Pearson is of the opinion that most women seek employment in search of money needed to enable them to fulfill their gendered functions in the society (201). Pearson, however, challenges the idea that women can only be empowered through paid labor, a system advocated for by capitalist ideologies. The contentious issue, here, is that the kind of paid labor that most women are incorporated into is often left out of the formal economy. This is to mean that most women in the paid workforce do not enjoy the associated benefits such as flexible working hours, social protection, fair pay, and protection of reproductive health, among others (202). Thus, many women end up falling in the informal employment bracket, where they are involved in numerous income-generating activities, as opposed to a particula r profession. It is also, according to Pearson, a common phenomenon to find micro-credit institutions that lend money to women to start up money-making activities, and then later repay the institutions at a small profit (206). However, when these women become empowered economically, it is often assumed that this translates to power shifts in the household (Pearson, 207). This assumption is flawed since, although the women become empowered, in most cases she bears the burden of the loans alone, while the husband remains the head of household operations.

Video games affecting children Essay Example for Free

Video games affecting children Essay Video games around the world have become immensely popular, a multi-billion dollar industry. An industry which revolves around the wants and desires of children and teens. An industry with a creation of unique entertainment like no other. An industry that continues to grow rapidly. Hours and hours are spent each day by youths playing these games, but are they really good for them? Are they educational? Games which educate a child’s mind exist but they wouldn’t be as popular as your top seller shooting game. Nowhere even close. Here I am today to tell, to inform, and to enlighten parents on the dangers of letting your child play these violent games. As a child, I found that my parents seemed to push away all sorts of violent games, no matter how badly I wanted them. It didn’t seem to make sense at first but as I grew older, I saw the younger generation getting addicted to games like these and without doubt, showed a different behaviour and attitude. In this modern age, a child or teen is quite likely to have a gaming console or access to the internet or a friend who does. With these, they can play or access games which may contain violent content. As youths play these games in excess, they tend to act out what they may see or hear in front of their friends and family. It gives them a tendency to act aggressive and violent. They learn new things, like bad language. They may use foul language against their friends and possibly repeat violent stunts at home. These games are full of foul language, bloody scenes and criminal behaviour. It gives them a prospect for confrontation with peers, with siblings, with parents and even with their teachers. They engage in fights which in turn could cause possible decline in their studies. They could even brush aside their school work to sit in front of a television because it’s like an addiction to them. The question is: should parents be encouraged to disallow their son or daughter to be entertained by these types of video games? The answer is up to you, as parents. It is up to you to observe whether you see a change in attitude among your kids and if in a negative way, then you should take action in order for your child to behave in an appropriate manner among people. Games like these are everywhere, so your child will grow up in an environment where they will play them. Although, it is always recommended to look at the age rating of the game before you buy it, to see whether or not your son or daughter fits into the category of restriction. You can even set limits on how long they should be allowed to play games, just so they don’t get too involved with the theme of the game. It’s absolutely paramount for a child to grow up in a positive environment. In my opinion, games that involve the likes of drugs, bloodshed, criminal behaviour, foul language and violence should not be banned, but put into higher restriction everywhere. There should be more age limitations and games that involve hostility at a lower level. So parents, do you know what games your children are playing? Have a look.

The Reality of Television Essay -- TV Romance Celebities Papers

The Reality of Television Through the years, many of us have watched as celebrity couples have come together and then grown apart before our very eyes. It has become part of the American culture to be informed of what almost every celebrity icon is doing, and who they are with at the moment. Couples that were once said to be invincible proved everybody wrong, and let the pressure of being famous take over their lives. Though some couples do stay together, most tend to fall under the pressure of the media and break up. Couples such as Kate Winslet and Jim Threapleton, Tom Cruise and Nicole Kidman, and the famous Jennifer Lopez and Ben Affleck are good examples of relationships that have failed as a result of the media. Kate Winslet and Jim Threaoleton said that the pressure of fame split their beautiful relationship. Nicole Kidman and Tom Cruise who were known to be the hottest and strongest Hollywood couple proves the whole world enough by announcing their divorce after eleven years of marriage and adopting two children. Jennifer Lopez is not an unknown name in Hollywood when it comes to relationships. Known as the queen of jumping around from man to man, she has thus proved herself not to be as strong as she appears. From two previously failed marriages before, she has recently broken off her engagement to Ben Affleck. But the one question that still remains in everybody's heads is; "why do these relationships that start out so strong eventually fail?" One could say that the celebrities aren’t at fault. With the media following a couple’s every move; it would be hard to get a private moment. Another problem that many celebrity couples have is the difference of fame. What? There are celebrities that don’t stay with a ... ...onard Nathanial. (2002). The Greenwood Guide to American Pop Culture. (Vol. 4). Greenwood Press. Potter, James W. (2003). The 11 Myths of Media Violence. Thousands Oaks, California: Sage Publications. Stewart, M. (2000, January 5). Top Reason Why Celebrity Marriages Don't Work. People, Pg 37. McNamara, Joe. (1998, January). Anything goes: Moral bankruptcy of television and Hollywood. USA Today. Pg 69. Picture Sources: http://media.mnginteractive.com/media/paper36/benifer0916.jpg http://i.cnn.net/cnn/2003/SHOWBIZ/TV/02/18/tv.joe.millionaire.ap/story.joe.zora.jpg http://www.americaslibrary.gov/assets/jb/modern/jb_modern_tvkid_1_m.jpg http://i.cnn.net/cnn/2003/SHOWBIZ/books/09/02/lucy.kanfer/story.lucy.vita.jpg http://pictures.risukun.com/2002-01%20to%202002-05%20Spring%20Semester/2002-02-10%20Party%20for%20Yuta/07%20watching%20tv.JPG

An Inconvenient Turth Essay

My reason for picking this topic is, because I would like to know more about global warming. What are the real danger`s that we are facing due to global warming? What can we do to stop the exceeding rapid rates of global warming? I would like to imform other about the new knowledge that I obtain on the subect of globle warming. Al Gore tell how people use to Think about global warming that the world was big enough and we would never have a problem. He also describes global warming as when the sun`s radiation comes in, in the form of light waves passing through earth atmosphere to heat the earth,and then it is re-radiated back into space in the form of infrared radiation, and some of the out going infrared radiation is trapped by the earth atmosphere and warms it. This thin layer of atmosphere is being thicken by all of the global warming pollution that`s being put up there. He speaks of Mr. Roger Revelle as the first person to propose measuring carbon dioxide in the earth`s atmosphere. After the first years of data he intuited what it meant for what was to come. He and a team of other designed the experiment in 1957 with the help of Mr. Charles David Keeling. they started sending these weather balloons up every day. The results of his measurements after only a few years it was startling. He drew the connections between the larger changes in our civilization, and this pattern that was now visible in the atmosphere of the entire plant, and then he projected into then future where this was headed unless we make some adjustments. Mount Kilimanjaro had icecaps 30 years ago. and now it has all melted. Mr. Lonnie Thompson, studies glaciers, and predicts there will be no more snows of Kilimanjaro within the next decade. Its also is happening in Glacier National Park, and all around the world the ice is now gone. He mentions about CO2 and temperature, when there is more carbon dioxide, the temperature gets warmer. He speak of this not so much as a political issue,but a moral issue. It is deeply unethical. He had a lots of faith in the democratic system that these finding would be compelling enough to cause a real change but they were n`t. He speak about when the oceans get warmer that cause stronger storms leading to a lots of big hurricanes and a all time record in the U.S. of tornado, and in Japan record set for typhoons. He contribute the changing of the season to global warming and changing nature plans. He also says that the burning of forests and brush fires causes more co2 to be pit into the air.what all of this means is our ability to a have a future to live in the earth. I really enjoy the movie The movie was very informing I got a better idea about what is happening around the world. I agree with Al Gore something must be done. It was amazing to me about how everything connect together like a domino effect. I picture in my mind how all these great mountains all around us is melting which is changing the temperature of the sea, which cause many of the world`s disaster by storms. Man is destroying himself. It makes me think can we go back where their was not a lots of invention that polluted our air. Can we truly find a solution to this mas, mass, mass, problem are have we went to far of no return. I think about the air we breathe and the water we drink. I remember only about 40 yrs.ago when I was ten years old, my grandmother showed me where I could drink out a spring it was so clean and beautiful and fresh tasting, I hate to think if I when back there to drink what kind of substance would be in that water now. Everything is being effected our food, the animal niches,and season is changing we can`t tell winter from fall or spring from summer and the insects can`t tell neither. If we have gone to far to stop all the problems, why not do, what we can do, to correct what we can, for the future of our life on the earth.

Target Costing

Robin Cooper and Regine Slagmulder Editors’ Note: This article is an updated synthesis of in-depth explorations contained in Target Costing and Value Engineering, by Robin Cooper and Regine Slagmulder (Portland, Oregon: Productivity Press, 1997). Part two of the series discusses product-level target costing; part three, to be featured in an upcoming issue, will address component-level target costing. omers. Consequently, the objective of product-level target costing is to increase the allowable cost of the product to a level that can reasonably be expected to be achievable, given the capabilities of the firm and its suppliers (see Exhibit 1). EXECUTIVE SUMMARY†¢ Product-level target costing works to increase the allowable cost of the product to a level that is both reasonable and achievable given the capabilities of the firm and its suppliers. Step one establishes the target cost by incorporating the capability of the firm and its suppliers into the allowable cost so that an achievable product-level target cost is established. †¢ Step two uses value engineering to identify ways to design the product so that it can be manufactured at its target cost. †¢ Step three applies the disciplining mechanisms to help ensure that the product-level target cost is achieved. The target costing process contains three major sections: market-driven costing, product-level target costing, and component-level target costing.In part two of a three part series, this article discusses how product-level target costing works to increase the allowable cost of the product to a level that is both reasonable and achievable given the capabilities of the firm and its suppliers, in a three step process. Step one establishes the target cost by incorporating the capability of the firm and its suppliers into the allowable cost so that an achievable product-level target cost is established.Step two uses value engineering to identify ways to design the product so that it can b e manufactured at its target cost. Step three applies the disciplining mechanisms to help ensure that the product-level target cost is achieved. PRODUCT-LEVEL TARGET COSTING The objective of product-level target costing is to establish aggressive but achievable product-level target costs. These target costs should place considerable pressure on the firm’s product engineers to find creative ways to reduce the manufacturing costs of the products that they are designing.Target costs differ from allowable costs, because they incorporate the capabilities of the firm and its suppliers into the target costing process. In practice, it is not always possible for the designers to find ways to achieve the allowable cost and still satisfy the firm’s cus1 Product-level target costing can be broken into three steps (see Exhibit 2). In the first step, the product-level target cost is established. This step consists of incorporating the capability of the firm and its suppliers into th e allowable cost so that an achievable product-level target cost is established.The second step consists of using value engineering (and other similar techniques) to identify ways to design the product so that it can be manufactured at its target cost. In the third step, the disciplining mechanisms of target costing are applied to help ensure that the product-level target cost is achieved. The disciplining mecha- Article 32. TARGET COSTING FOR NEW-PRODUCT DEVELOPMENT: PRODUCT-LEVEL TARGET COSTING thereof require that the firm must reduce costs if it is to maintain its desired level of profitability.The degree of cost reduction required to achieve the allowable cost is called the cost-reduction objective and is derived by subtracting the allowable cost from the current product cost: Cost-Reduction Objective = Current Cost–Allowable Cost The current cost is the cost of a new product if it were manufactured today using existing components or variants thereof. No cost-reduction a ctivities are assumed in computing the current cost of the product. For the current cost to be meaningful, the components used in its estimation must be very similar to those that eventually will be used in the new product.If the existing model uses a 1. 8-liter engine and the new model uses a 2. 0-liter one, for example, current cost would be estimated using the cost of the most similar 2. 0-liter engine currently produced by the firm. Because the allowable cost is derived from external conditions without consideration of the firm’s internal design and production capabilities, there is a risk that the allowable cost will not be achievable. In this case, to maintain the discipline of target costing, the firm must identify the achievable and unachievable parts of the cost-reduction objective.Analyzing the ability of the product designers and suppliers to remove costs from the product (see Exhibit 3) derives the achievable or target cost-reduction objective. The process by whic h costs are removed from the product is called value engineering, and it depends heavily on an interactive relationship with the suppliers. The purpose of this relationship is to allow the suppliers to provide early estimates of the selling prices of their products and, when possible, insights into alternative design possibilities that would enable the firm to deliver the desired level of functionality and quality at reduced cost.The unachievable part of the cost-reduction objective (referred to in Exhibit 2) is called the strategic cost-reduction challenge. It identifies the profit shortfall that will occur when the designers are unable to achieve the allowable cost—a signal that the firm falls short of the capabilities demanded by competitive conditions. Typically, in a firm with a well-established target costing system, the strategic cost-reduction challenge will be small or nonexistent, and intense pressure will be brought on the design team to reduce it to zero.For the m ost capable firms, the achievable cost reduction for a product might exceed the cost-reduction objective. Such firms do not face a strategic cost-reduction challenge. They can take advantage of their superior capabilities by reducing the selling price of the product to increase market share, by increasing product functionality while maintaining the targeted selling price, or by keeping both price and functionality at their targeted levels to earn higher profits. To maintain the discipline of target costing, the size of the strategic cost-reduction challenge must be managed carefully.A strategic cost-reduction challenge should reflect the true inability of the firm to match competitor capabilities. To ensure that the strategic cost-reduction challenge meets this requirement, the target cost-reduction objective must be set so that it is 2 nisms include progress monitoring and validation and the application of the cardinal rule of target costing: products whose manufacturing costs are above their target costs should not be launched. The monitoring and validation process helps ensure that the savings identified through value engineering are actually achieved.The application of the cardinal rule ensures that the discipline of target costing is maintained. When designers know that target cost violations lead to serious consequences, they are subjected to a real pressure to achieve the target costs. SETTING THE PRODUCT-LEVEL TARGET COST In highly competitive markets, customers expect each generation of products to have higher value than that of their predecessors. Value can be increased by improving the quality or functionality of the firm’s products or by reducing their selling prices. Any of these improvements or some combinationANNUAL EDITIONS cost-reduction challenge, which creates a powerful pressure on the design team of the next generation of the product to be even more aggressive about cost reduction. In this way, the failure to achieve the allowable c ost this time around is turned into a challenge for the future, not a permanent defeat. Second, allowable cost avoids weakening the cardinal rule, which applies only to target costs, not allowable costs. The process by which the strategic cost-reduction challenge is established must be highly disciplined.Otherwise it becomes a mechanism to reduce the effectiveness of target costing by setting target costs that are too easy to achieve. In most firms, top management approves the strategic cost-reduction challenge before the product-level target cost can be set. Technically, the target cost of a product is the target selling price less the target profit margin plus the strategic cost-reduction challenge. Many firms blur the distinction between the allowable cost and the target cost, however, by stating that the target cost is determined by subtracting the target profit margin from the target selling price.This simplification makes it easier for people to understand the spirit of target costing as being price driven. Obviously, if the strategic cost-reduction challenge is zero, the allowable and target costs are identical. At some firms, even when the allowable cost is considered achievable, it is not referred to as a target cost until the process has reached the stage at which the major component target costs are established. The retention of the term â€Å"allowable costs† shows that top management is not willing to invoke the cardinal rule until it is convinced that the target cost is indeed achievable. chievable only if the entire organization makes a significant effort to reach it. Consistently setting the target cost-reduction objective too high can lead to workforce burnout and, ultimately, the discipline of target costing will be lost. Conversely, if the target cost-reduction objective is consistently set too low, the firm will lose competitiveness, because new products will have excessively high target costs. Again referring to Exhibit 2, the produ ct-level target cost is determined by subtracting the proposed product target costreduction objective from its current cost.That is: Product-Level Target Cost = Current Cost–Target Cost-Reduction Objective The strategic cost-reduction challenge is determined by subtracting the allowable cost from the target cost: Strategic Cost-Reduction Challenge = Target Cost –Allowable Cost The value of differentiating between the allowable cost and the target cost in this manner lies in the discipline that it creates. In most firms, the allowable cost will sometimes be too low to achieve, given the relative capabilities of the firm and its suppliers compared to competitors and their suppliers.Target costing systems derive their strength from the application of the cardinal rule, â€Å"The target cost must never be exceeded. † If a firm continuously sets over-aggressive target costs, violations of the cardinal rule would be common and the discipline of the target costing proc ess would be lost. Even worse, if the allowable cost is known to be unachievable, the design team might give up even trying to achieve it, and effective cost reduction during product design would cease. To avoid this motivation problem, firms frequently set target costs higher than the allowable costs.These target costs are designed to be achievable but only with considerable effort. They allow the cardinal rule to be maintained for almost every product. Consequently, the distinction between allowable and productlevel target costs plays two roles. First, it identifies the strategic 3 ACHIEVING THE PRODUCT-LEVEL TARGET COST Once planners have identified the target cost-reduction objective, the second stage of product-level target costing begins— achieving it (see Exhibit 4). Several engineering techniques can help product designers find ways to reduce the costs of products.They include value engineering, design for manufacture and assembly, and quality function deployment. Val ue engineering, the most important of the three techniques, has the primary objective of maximizing customer value—it tries to increase functionality and quality while at the same time reducing cost. In contrast, DFMA focuses on reducing costs by making products easier to assemble or manufacture, while holding functionality at specified levels. Finally, QFD provides a structured approach to ensure that customer requirements are not compromised during the design process.Target costing and value engineering can be viewed as concurrent activities, as can kaizen costing and VA. The application of value engineering begins with the conceptualization of the product and continues through the design process until the product is released to manufacturing. Even then the process continues, but under the name value analysis (VA). Article 32. TARGET COSTING FOR NEW-PRODUCT DEVELOPMENT: PRODUCT-LEVEL TARGET COSTING The difference between VA and VE is not in the approach taken or the tools u sed but the point at which they occur in the life cycle of the product.VE is used during the product design and development stages, and VA is used for the manufacturing stage and for purchasing parts. For this reason, target costing and value engineering can be viewed as concurrent activities, as can kaizen costing and VA. It would be wrong to view VE as just another cost-reduction program. VE is primarily about product functions and only secondarily about cost. The motivating force behind VE is to ensure that the product achieves its basic function in a way that satisfies the customer at an acceptable cost.Consequently, VE programs are the domain of the product engineer, not the accountant. bility of the existing functions. Second-look VE is applied during the last half of the planning stage and the first half of the development and product preparation stage. The objective of second-look VE, unlike that of zero- and first-look VE, is to improve the value and functionality of existi ng components, not create new ones. Consequently, the scale of changes is much smaller than for zero- and first-look VE. Comparative applications of VE consist of tearing down other products to identify new ways to reduce costs.We define tear down as â€Å"a comparative VE method through visual observation of disassembled equipment, parts, and data arranged in a manner convenient for such observation. † Numerous approaches to tear down exist. The six dominant techniques are: 1. 2. 3. 4. 5. 6. Dynamic. Cost. Material. Static. Process. Matrix tear down. VE Techniques The VE techniques can be broken into three major categories: 1. Direct application of VE principles to the product. 2. Tear down approaches using comparative VE. 3. Miscellaneous VE. VE can be applied directly to proposed products at different stages of the product design process.These different approaches are known as â€Å"looks. † Zero-look VE is the application of VE principles at the concept proposal st age, the earliest stage in the design process. Its objective is to introduce new forms of functionality that did not previously exist. First-look VE focuses on the major elements of the product design and is defined as developing new products from concepts. The objective is to enhance functionality of the product by improving the capa4 The first three methods are designed to reduce a product’s direct manufacturing costs.The next three are intended to reduce the investment required to manufacture the product through increased productivity. There are at least four miscellaneous cost-reduction techniques: 1. 2. 3. 4. The checklist method. The one-day cost-reduction meeting. Mini VE. The VE reliability program. ANNUAL EDITIONS Checklists The checklist method is used to identify a product’s cost factors and to suggest ways to reduce costs. The checklist consists of a number of questions designed to guide the firm’s cost-reduction activities by discovering cost-reduct ion opportunities.Checklists help ensure exploration of all possible avenues for cost reduction. One-day cost-reduction meetings are designed to improve the efficiency of the entire cost-reduction process, including VE and tear down methods. Participants from engineering, production, cost, and sales are expected to come up with ideas for new costreduction possibilities. The meetings are a way to overcome limitations in the approval process used for most cost-reduction proposals. The approval process entails circulating written proposals to all involved parties, who indicate acceptance by signing off on them.Unfortunately, this approach severely reduces the exchange of information and modification of ideas. At the oneday meetings, presentation of the results of various tear-down programs helps initiate discussions. production/sales-preparation stage, and the production/salespreparation stage. DISCIPLINING THE PRODUCT-LEVEL TARGET COSTING PROCESS Disciplining the product-level target costing process begins with monitoring and validating the progress of the design engineers toward reaching the cost-reduction objective.It is at this stage in the process that the cardinal rule of target costing is applied. Only when getting the product to market is so imperative that cost is of secondary consideration should the cardinal rule be violated. Finally, when the product is released for mass production and its actual cost of manufacturing can be measured, steps sometimes have to be taken to reduce those costs to the target level. Once the target cost-reduction objective has been established, the process of designing the product so that it can be manufactured at its target cost can commence.The discipline of target costing requires that the chief engineer and his or her superiors continuously monitor and validate that the progress the design engineers are making toward this objective. This monitoring ensures that corrective actions can be taken as easily as possible and th at the cardinal rule will not be broken. Some firms define an as-if cost at this point in the development process. The as-if cost reflects cost-reduction opportunities identified when the previous generation of the product was being designed or manufactured. In most cases, the as-if cost is above the target cost of the new product but below its current cost.The additional cost that must be achieved is defined as the difference between the target cost and as-if cost. As the design process proceeds and costs are removed from the major functions, the estimated manufacturing cost gradually 5 Mini VE and VE Reliability Mini VE is a simplified approach to second-look VE. It is applied to specific areas of a part or to very small, inexpensive parts. Mini VE is applied during the development and product preparation stages, the development and production-sales preparation stage, and the production-sales preparation stage.A VE reliability program is designed to ensure that the most appropriat e form of VE is applied to each problem. Essentially, it is a â€Å"quality of VE† program. If a completely new product design is required, for example, applying second-look VE is not appropriate. Like mini VE, the program is applied during the development and product-preparation stages, the development and Article 32. TARGET COSTING FOR NEW-PRODUCT DEVELOPMENT: PRODUCT-LEVEL TARGET COSTING falls toward the target cost. Many firms call the updated estimate the drifting cost (see Exhibit 5).Thus, the product design process starts with an as-if cost higher than the target cost and across the design process reduces the expected or drifting cost until it reaches the target cost. At most firms, once the drifting cost equals the target cost, cost-reduction activities cease. There is no reward for achieving greater savings than those required to achieve the target cost. The engineers’ time is better spent on getting the drifting cost of other products to equal their target co sts. estrictive, because the product under review causes additional revenues to be generated beyond those generated by the product itself. Such products include flagship products that create high visibility for the firm, products that introduce the next generation of technology, or products that fill a critical gap in the product line. For such products, the target cost is often relaxed to allow for the â€Å"hidden† revenues. However typically, cost reduction pressures are still applied during the early stages of manufacturing until the target cost is achieved.For the products that feature a variety of options, the final fine-tuning of the target cost is often achieved by specifying the features that the standard product will contain. If the manufacturing cost is too high, for example, one or more â€Å"standard† features might be converted to â€Å"options† that the customer now has to pay an additional amount to obtain. Converting features to options both red uces the cost of manufacturing the standard product, allowing the target cost to be achieved, and increases the selling price of the originally specified product, allowing the target profit to be achieved.Obviously, the reduction in the functionality of the standard variant must be subjected to market analysis to ensure that it is acceptable in the eyes of the customer at the target selling price. An example might include the conversion of side air bags from a standard feature to an optional one. This reduction in functionality will be acceptable only if competitive offerings treat side air bags in the same way. This fine-tuning process gives firms more leeway to achieve target costs set several years earlier. Similarly, the actual selling price is not fixed until just before the product is launched.Delaying these two critical decisions significantly reduces the uncertainty that a firm, in a multiyear product development process, faces with respect to achieving target costs. At most firms, once the drifting cost equals the target cost, cost-reduction activities cease. The process of comparing the drifting cost to the target cost continues throughout the design process. Often when the product is ready to be released to production, for example, planners undertake a final review of the feasibility of the target cost.If the estimated production cost is too high, the design is subjected to additional analysis. Frequently, relatively minor changes in the product’s design are all that is needed to reduce the cost estimate to the target cost level. As long as these changes do not alter the product’s price point, the product’s functionality is reduced and the product is submitted for approval. If the design changes will reduce the price point, the product is typically returned to the research and development group for design.The cardinal rule of target costing plays an important role in maintaining the discipline of target costing. Great care is ta ken to ensure that the sum of the component target costs does not exceed the target cost of the product. Often, an increase in the cost of one component causes the engineers to explore ways to reduce the costs of other components by an equivalent amount. In addition, to help ensure enforcement of the cardinal rule, most firms have a policy against launching unprofitable or sub-profitable products.When the product design phase is over, the product moves to manufacturing. As part of this transition phase, the target cost is compared to the standard cost of production. If the standard cost is higher, usually the firm takes steps to reduce manufacturing costs to the target level. Often, if the standard cost is at or below the target cost, the design of the product is frozen for the rest of its life, and no further actions, other than general kaizen, are taken to reduce the cost of the new product.As with any rule, the cardinal rule occasionally is broken. It is violated when a broader a nalysis indicates that breaking it will be beneficial for the firm. Target costing, by its nature, takes a single-product orientation. Sometimes, this view is too NEXT STEPS One of the key constituents of the product-level target cost is the target costs of all of the outsourced components. These costs are the focus of the next step in the target costing process, component-level target costing.It is in this portion of the target costing process that the discipline of target costing is extended to the supplier base of the firm. Journal of Cost Management board member ROBIN COOPER is a professor in the practice of cost management at Roberto C. Goizueta Business School at Emory University and can be reached at (404) 7276679. REGINE SLAGMULDER is associate professor of accounting and control at INSEAD France. She can be reached at regine. slagmulder @insead. edu. From Journal of Cost Management, July/August 2002, pp. 5-12.  © 2002 by the Journal of Cost Management. 6

Veterans Adminitration Benefits Backlog

Veterans Adminitration Benefits Backlog Backlog for VA Benefits Higher than Once Thought According to a recent report from the Office of the Inspector General, the case backlog to receive benefits through the Veterans Administration (VA) is worse than originally thought. A detailed article on the results of this new investigation is available here.The VA inspector general has identified tens of thousands of cases for benefits that have been either ignored or omitted by department officials. According to their calculations, they â€Å"significantly understated the number of claims awaiting decisions for over 125 days.†Investigators say the backlog as originally reported covers only 79% of relevant cases. They state others have been mistakenly excluded, misclassified, or only marked overdue after processing. VA officials state they are: â€Å"reviewing how best to supplement or adjust reporting on the rating-related backlog.† They plan to have new training and standards in place by the end of the year.The number of cases taking over 125 days to complete rose to 611,000 in March 2013 before settling to 70,000 in September 2015. The number has held between 70,000 and 100,000 each week for the last three years.At the same time, the total number of applications continued to rise. The inspector general cites another 63,600 overdue cases were omitted for unknown reasons- while 10,000 more were recorded incorrectly.Therefore, this backlog is predicted to grow as the number of applicants increases.  It is unfortunate that veterans who have dutifully served our country and sacrificed so much are forced to wait long periods of time to receive the benefits they need. We Can HelpIf you are disabled and unable to work, call Disability Attorneys of Michigan for a free confidential consultation. We’ll let you know if we can help you get a monthly check and help you determine if any money or assets you receive could impact your eligibility for disability benefits.Disability Attorneys of Michigan works hard every day helping the disabled of Mic higan seek the Social Security Disability and Veterans Disability benefits they need. If you are unable to work due to a physical, mental, or cognitive impairment; call Disability Attorneys of Michigan now for a free consultation at 800-949- 2900.Let Michigan’s experienced disability law firm help you get the benefits you deserve.Disability Attorneys of Michigan, Compassionate Excellence. Michigan Veterans Disability Attorneys, Veteran Administration, Veterans Benefits

The Jennifer Hudson Family Murder Case

The Jennifer Hudson Family Murder Case On October 24, 2008, the bodies of Academy Award-winning actress Jennifer Hudsons mother and brother were found in the familys home on Chicagos South Side. Shot to death was Hudsons mother, Darnell Donerson, and her brother, Jason Hudson. Missing from the home was Julian King, the son of Jennifers sister Julia Hudson. Three days later the body of 7-year-old Julian, Hudsons nephew, was found in the back seat of an SUV parked on the West Side. He also had been shot. A .45-caliber gun found near the parked SUV was linked to all of the shooting deaths. The SUV was later confirmed to be that of Hudsons murdered brother, Justin King. A gun was also found in a vacant lot in the same neighborhood as the SUV, police said. The case drew national attention because of the fame of family member Jennifer Hudson, who won the best-supporting-actress Academy Award for her 2007 role in the film Dreamgirls. Hudson first gained fame after she was ousted on season three of the television talent show American Idol. Julias Estranged Husband Questioned William Balfour, the estranged husband of Julia Hudson, was taken into custody the day the first two bodies were found and held for 48 hours. He was then taken into custody by the Illinois Department of Corrections on a suspected parole violation. Balfour married Julia Hudson in 2006 but had been separated at the time of the shootings. He was thrown out of the Hudson home by Julias mother in the winter of 2007, according to reports. He denied any involvement with the Hudson case and denied statements that he had been seen with a gun, but remained in police custody. Balfour served almost seven years in prison after being convicted of attempted murder, vehicular hijacking and possession of a stolen vehicle. He was on parole at the time that the murder took place. Brother-in-Law Arrested Balfour was arrested at Stateville Correctional Center where he was being held on parole violation charges. Prosecutors believed that the shootings at the Hudson family home were the result of an argument Balfour had with Julia about another man. Investigators learned that Balfour tried to get a former girlfriend, Brittany Acoff-Howard, to provide him with a false alibi for the day that the murders occurred.   Im Going to Kill Your Family According to court records, Balfour threatened to kill members of Hudsons family on at least two dozen occasions before the three murders in October 2008. Assistant States Attorney James McKay said the threats began shortly after Balfour and his wife Julia Hudson broke up and he moved out of the family house. McKay said Balfour told Julia, If you ever leave me, Im going to kill you, but Im going to kill your family first. You will be the last to die. Jury Selection After answering questions about their knowledge of singer and actress Jennifer Hudson, 12 jurors and six alternates were chosen for the trial. Potential jurors in the trial were given questionnaires which asked if they were familiar with Hudsons career, if they regularly watched American Idol, and even if they were members of Weight Watchers, a weight-loss program for which Hudson is a celebrity spokesperson.   The jury was composed of 10 women and eight men and was racially diverse. While waiting for opening statements to begin a month later, Judge Charles Burns asked the jurors not to watch the television show American Idol, because Hudson was scheduled to make an appearance on an upcoming episode. The Trial During opening statements, Balfours defense attorney told jurors that police targeted him for the crime because they were under pressure to solve quickly what they knew would become a high-profile case, because of Jennifer Hudsons notoriety. Defense attorney Amy Thompson also told the jury that DNA found on the gun and fingerprints found in the SUV, in which Julians body was found three days later, did not match Balfour. Balfour pleaded not guilty to the charges and claimed he was nowhere near the house when the murders occurred. We Didnt Like How He Treated Her None of us wanted her to marry him [Balfour], Jennifer Hudson told the jury, We did not like how he treated her. Jennifer Hudsons sister Julia testified that Balfour was so jealous that he would even become angry when her son Julian kissed his mother. He would tell the 7-year-old, Get off my wife, she testified. Brittany Acoff Howard testified that William Balfour asked her to cover for him  for Oct. 24, 2008, the day Hudsons family members were killed.  Howard told jurors that Balfour helped buy her a prom dress and treated her like a little sister. He told me that if anybody asks you, Ive been out west all day, Acoff Howard said. In response to a specific prosecution witness, she said Balfour had asked her to lie for him. No DNA, But Gunshot Residue Illinois State Police evidence analyst Robert Berk told jurors that gunshot residue was found on the steering wheel of Balfours vehicle and the ceiling of the Suburban. His testimony followed that of another analyst, Pauline Gordon, who said no traces of Balfours DNA were found on the murder weapon, but that did not mean he never handled the gun. Some people shed skin cells faster, Gordon said. Gloves could have been worn. Guilty The jury deliberated 18 hours before finding Balfour guilty on three counts of murder and several other charges in connection with the October 24, 2008, deaths Darnell Donerson; Jason Hudson; and her 7-year-old nephew Julian King. After the verdict, jury members described the process they used during their almost 18 hours of deliberations. First, they voted on whether each witness was credible or not. Then they created a timeline of the crime to compare it with the alibi Balfours attorneys outlined during the trial. When the jury got around to taking its first vote, it was 9 to 3 in favor of conviction. Some of us tried our best to make him innocent, but the facts just werent there, juror Tracie Austin told reporters. Sentencing Before he was sentenced, Balfour was allowed to make a statement. In it, he offered condolences to the Hudson family but maintained his innocence. My deepest prayers go out to Julian King, Balfour said. I loved him. I still love him. Im innocent your honor. Under Illinois law, Balfour faced mandatory life without parole sentences for the multiple murders.  Illinois law does not allow death penalty sentences under any circumstances. You have the heart of an arctic night, Judge Burns told Balfour at his sentencing hearing. Your soul is as barren as dark space. Balfour was sentenced to life without parole. Grateful for Support Grammy and Academy Award-winning Hudson sobbed and leaned on her fiances shoulder as the jury verdict was read. She attended every day of the 11-day trial. In a statement, Jennifer and her sister Julia offered their gratitude: We have felt the love and support from people all over the world and were very grateful, the statement said. We want to extend a prayer from the Hudson family to the Balfour family. We have all suffered a terrible loss in this tragedy. They said they were praying that the Lord will forgive Mr. Balfour of these heinous acts and bring his heart into repentance someday. Balfour Continues to Deny Involvement In February 2016,  Balfour  talked was interviewed by  Chuck Goudie of  WLS-TV, ABC7s sister station in Chicago. This was his first publicized interview since his conviction. During the interview, Balfour stated that his conviction was due to a large conspiracy that included the police, witnesses, and lawyers and that he had nothing to do with the murders. When asked about why  7-year-old  Julian King was murdered, Balfours answer was chilling: Balfour: ...It could have been a wrong place at the wrong time, the person who come in there to kill somebody dont kill who they kill. If you are a witness and you can identify somebody, they can say I killed him because he could have identified me but thats not the case.Goudie: That 7-year-old boy could have identified you.Balfour: That what I said earlier, that he could identify me and thats why he got killed. Or he killed him because he could identify him. Now Julian was smart, he could remember faces. In response to the interview, the Chicago Police Department said: CPD stands firmly behind our investigation which was based exclusively on facts and evidence in this senseless murder. Balfour is currently serving his time in  Stateville Correctional Center  near  Joliet, Illinois.

Earned value management Coursework Example | Topics and Well Written Essays - 500 words

Earned value management - Coursework Example Work should be broken down into small elements that are appropriate for planning, scheduling, budgeting, progress measuring, cost accounting, and management control. According to Paul & Young (2006), earned value management is aimed at measuring the progress of an activity against a clear baseline. There are three main values calculated for an activity in earned value management. These include; the planned value (PV), the actual cost (AC) and the earned value (EV). To start with, the planned value is referred to as the budgeted cost of the project’s work scheduled. The portion of the cost approved is used for a given activity within a specified period of time. Suppose there is an activity that entails installing of a new server after purchasing. If for instance, it will take one week according to the plan and cost $30,000 for the hardware, labor hours and the software that is involved. The planned value in this case will therefore be $30,000 for that week. The actual cost (AC) on the other hand is referred to as the actual cost of work performed. According to Ray (2006), actual cost precisely refers to the total costs incurred in completing the entire work on an activity for a given period of time. This cost ought to correspond to the budget for the planned value in terms of equipment, material, labor, and the indirect costs. If an activity of installing electricity in a business building costs $80,000 after its completion then the actual cost is $80,000. The earned value (EV) is referred to as the budget cost of work performed (Gary 2001). This is the value of a project that is actually completed. Let’s say for example, a project has a budget cost of $200, and by a given time it is 40 percent finished. The earned value is therefore $80 but scheduled value at that point is $100. This

E-Shopping Assignment Example | Topics and Well Written Essays - 250 words

E-Shopping - Assignment Example These technical improvements in consumer electronics also found their way into the Internet. An example of this is on-line casino game sites where the player experiences the thrills of enjoying and playing in almost-realistic casino. This realism extends not only to the quality of the audio produced by the act of playing such as table card games but also in the way the cards slide on the table. The cards seem to glide on a real casino table that is equipped with padding and the cards being dealt do not slide awkwardly as in previous computer programs where they seem slippery like being on top of glass. I believe Internet shopping ten years from now will allow prospective customers to feel, smell and see the real product on-line. This may seem impossible or incredible but scientists have found out that smell is nothing but just a variant of electromagnetic waves. Smell is transmitted by infrared waves and scientists are near to finally finding the solution to the mystery of smell (Grigoryev, Myakishev & Yankovsky, 2001). Similar to what the early movies during the beginning of the previous century, the invention of the phonograph made movies more enjoyable due the added element of sound. Now that scientists have deciphered the mechanism of smell, it might be able to produce and send smell on the Internet. Consumers can see, touch and smell a product (such as perfume) before they will buy

3 lesson plans for algebra Essay Example | Topics and Well Written Essays - 1500 words

3 lesson plans for algebra - Essay Example The purpose of this lesson is to introduce students to quaternions in order to illustrate a non-commutative operation. The lesson will help students understand that the commutative property of multiplication is not always shared by other operations. However, there are other operations such as matrix multiplication and quaternion multiplication that are non-commutative. In these types of multiplication, the order of the factors affects the product. Quaternions are vectors x = x0 + x1 i + x2 j + x3 k where the coefficients x0, x1, x2 and x3 are real numbers and 1, i, j, and k are basis vectors. The product of any quaternions are defined by the following equations: Rules of quaternion operations also include: if a and b are scalars, and m and n are one of the quaternions 1, i, j, or k, then the product (am)(bn) = (ab) (mn). The distributive law also holds: if x = x0 + x1 i and y = y0 + y1 i, then their product is This exercise uses space rotations to arrive at quaternion equations. To demonstrate the rotations, a book is used with one end of a belt held firmly between its pages, while the other end of the belt is held firmly under a pile of books on a table. Three mutually perpendicular axes are used: the k-axis pointing upwards from the book, the i-axis pointing from the book to the right as you face the table, and the j-axis pointing forwards in the direction from the book to the table. Then an i quaternion is represented by rotating the book 180 degrees about the i axis in the positive sense (if your thumb points along the i-axis, the positive direction of rotation is in the direction your fingers curl). Similarly, the j and k quaternions are represented by 180 degree rotations in the positive direction about the j and k axes, respectively. A twist in the belt represents -1. Now the defining equations (1-4) of

Strategic Planning in the Australian Coffee market

Strategic Planning in the Australian Coffee market Industry/Market definition The Australian Coffee Industry comprises all the firms that offer products for sale that are derived from coffee beans. There are pure coffee products, ie whole and ground coffee beans, and instant coffee products. Each kind of product has its own target market. A market is the set of all actual and potential buyers of a product (Kotler et al 1998, p885). The pure coffee market consists of all the actual and potential buyers of whole or ground coffee beans. The instant coffee market consists of all the actual and potential buyers of instant coffee. For the purposes of this assignment, I will focus on the instant coffee market in Australia. Part1 Macroenvironment The marketing environment within which a company operates is dynamic. Its consists of a microenvironment, and a macroenvironment. The microenvironment is the forces close to the company that affect its ability to serve its customers. The macroenvironment is the larger societal forces that affect the whole microenvironment, (Kotler et al 1998, pp885-886) The macroenvironment consists of six types of forces: demographic, economic, natural, technological, political and cultural forces. A companys marketing strategy must take into account changes and trends in these environments that can present opportunities or pose threats. A successful firm is one that regularly modifies it marketing mix and strategies to adapt to these changes (Czinkota et al 2000, p17). Below I will outline the six macroenvironmental forces, and how they may affect the instant coffee market in Australia. Demographic environment Demographics are the study of human populations in terms of size, density, location, age, sex, race, occupations and other statistics (Kotler et al 1998, p105). The demographic environment consists of all the aforementioned demographic variables, and their ability to affect the Australian instant coffee market. The importance of the demographic environment lies in the fact that all demand for a product derives ultimately from people (Cannon 1998, p41). Kotler et al (1998, p113) noted that demographic developments have transformed the Australian marketplace from a mass market into more fragmented micro-markets differentiated by age, sex, geography, lifestyle, ethic background, education and other factors. Recent demographic trends in Australia are a better-educated and more white-collar population, increasing ethnic diversity, and changing age structures. The implications of such changes are that organisations must now design products and marketing programs for the specific micro-markets they wish to target. While all demographic variables have the potential to affect the instant coffee market in Australia, the area of particular significance is the emergence of ethnic micro-markets. Ethnic communities now make up a significant and growing part of the Australian population, who have clear product and brand preferences (Bradmore et al 1997, p88). Thus, there is now demand for a wider variety of coffee styles to suit ethnic tastes, which requires the development of new products and marketing strategies. For example, since ninety-five percent of all coffee drunk by Italians is espresso, (Barton 2000), many companies have developed instant espresso products. Economic environment The economic environment consists of the factors that affect consumer buying power and spending patterns (Kotler et al 1998, p113). Factor include income and employment levels, inflation levels, savings and credit conditions, the value of the Australian dollar and so on. This aspect of the macroenvironment is important to the Australian instant coffee market, as it is to any market, because consumers must have the purchasing power to back up their desire for the products. However, since non-price factors, such as branding, are a significant basis for competition for coffee products (IBIS World 2000, p8), changes in retail coffee prices will not have a huge effect on the market share of any one manufacturer. Despite that, economic factors that do affect the Australian coffee market include the value of the Australian dollar. Virtually all coffee beans are imported, and their prices vary with changes in the relative exchange rates (IBIS World 2000, p15). A low value of the Australian dollar, as is the present case, drives up input prices for manufacturers, which may be passed onto consumers. Furthermore, the Association of Coffee Producing Countries, which accounts for three quarters of world coffee-bean production, has announced plans to restrict the output of beans, which would mean it could control prices (Crawford 2000, p1). The effect of this possible price control is not yet known, but it could drive smaller manufacturers out of the market if the price increases are too high. Also, another issue is the level of disposable income of Australians. With an increase in income, consumers are increasingly likely to purchase higher quality products rather than to simply purchase more. Thus there is a growing market for higher quality and priced instant coffee. As noted in the IBIS World Report for C2179 Food Manufacturing, higher income facilitated the successful introduction of specialtycoffee products. (IBIS World 2000, p7). The GST is not applicable to coffee products, but GST on pure coffee products served at commercial premises could increase the market potential for instant coffee. Natural environment The natural environment concerns the natural resources that are needed as inputs by marketers or that are affected by marketing activities (Kotler et al 1998, p116). Today, there is a growing awareness of the need to preserve our planet, and that includes the need to protect our natural environment from the potentially harmful affects of industrial activities. Since coffee producers make use of the natural environment, there is a potential for this aspect of the macroenvironment to be quite significant to the Australian coffee industry. Consumers, more than ever, are beginning to boycott products that have been manufactured in such a way as to damage the environment. This is putting pressure on manufactures to ensure all procedures are environmentally friendly, or risk losing market share. Such issues that involve coffee manufacturing are the use of pesticides and chemicals, pollution from manufacturing plants, excessive water use in the production stage, and the effect of farming the land in regard to future erosion and depletion of natural minerals. Also, the supply and price of coffee beans to the Australian Coffee market is at the mercy of the natural elements. The IBIS World (2000, p27) Industry Report stated that coffee bean prices are forecast to increase sharply(as)the result of poor seasonal conditions in Central America and low stocks. Technological environment The technological environment is the forces that affect new technologies, creating new product and market opportunities (Kotler et al 1998, p889). Since coffee was discovered in around 1000AD (Nescafà © 2000), the methods used to grow, harvest, process and manufacture coffee products has certainly evolved. The use of irrigation systems, fertilisers, machinery in the harvest process, and the introduction of automated, computer controlled equipment (in Australian processing plants) has raised efficiency and, in many cases, has also improved product quality (IBIS World 2000, p25). However, the most recent influential forces concern advances in manufacturing processes, and developments of new coffee machines for home use. New technologies had made it possible for Australian instant coffee manufacturers to produce a wider range of products, of higher quality. For example, Nescafà © have recently introduced a new instant Cafà © Latte range, and also new instant Espresso. Also, using freeze-dried technology, instant coffee has a significantly longer shelf life than any product in the pure coffee market, which is a significant advantage. However, over the past few decades, the development of inexpensive coffee perculators and plungers has increased the attractiveness of pure coffee products, often at the expense of the instant coffee market. For example, Melitta House of Coffee recently introduced a coffee maker that makes 10-15 cups of coffee as quickly as boiling a jug. Lastly, the advent Internet shopping is allowing consumers to make purchases on-line, and from foreign suppliers, thus posing a threat to the size and profitability of the Australian coffee market. Political environment The political environment consists of the laws, government agencies and pressure groups that influence and limit various organisations and individuals in the society (Kotler et al 1998, p887). Like in all markets, organisations that operate in the Australian instant coffee market are subject to laws that regulate virtually all aspects of their business, including such areas as food and health safety, pollution emissions, and advertising and labelling requirements. However, the political environment does not have large impact on the Australian coffee market. Cultural environment The cultural environment consists of the institutions and forces that affect societys basic values, perceptions and behaviours (Kotler et al 1998, p882). Changes in Australian culture, and the emergence of varied sub-cultures can have a large impact on the instant coffee market in Australia. As Hugh Mackay, chairman of Mackay Research Pty Ltd stated: Anyone who is serious about communicating with contemporary Australiansneeds to understand the most contemporary trends in attitudes and behaviour. (Bradmore et al 1997, p62) Recent trends in Australia that are having a particular affect on the instant coffee market are the redefinition of health and associated anxieties about diet, fitness and stress, and the recent emergence of a young Australian coffee culture. Australians are, more than ever, concerned about their health. There is a wealth of research linking caffeine to many ailments, and thus, this is increasing demand for the healthy alternative decaffeinated products. There is also the threat the consumers could boycott coffee products all together, and switch to another beverage, such as tea, which is well known for its positive health benefits. In addition, the market for all types of coffee is benefiting from an era of coffee in AustraliaA real coffee culture is growing. (Miller 2000, p3) People are not only drinking more coffee, but becoming coffee connoisseurs. Coffee is no longer just a product, but a means of self-expression. As a society we are placing the emphasis on quality, not quantity, and as such consumers are buying more exotic instant coffees (Bannister 2000, p17). There has also been an emergence of many different subcultures. A subculture is a group of people with shared value systems based on common life experiences or situations (Kotler et al 1998, p123). Today, there is wide range of subcultures, particularly those based on nationalities, which is leading to demand for a wider variety of products. Part2 The marketing mix: How it is used by two companies to target the australian instant coffee market. There are many organisations that operate within the instant coffee market in Australia. Each company positions themselves with a unique marketing mix that is aimed at specific segments of the market. Kotler et al (1998, p57) defines the marketing mix as the set of controllable marketing variables that the company blends to produce the response it wants in the target market. The variables of the marketing mix are the four Ps: Product: the goods-and-service combination the company offers to the target market (Kotler et al 1998, p57). Price: the amount of money customers have to pay to obtain the product (Kotler et al 1998, p58). Place (Distribution): involves company logistics and marketing activities concerned with the making and distributing the final product (Kotler et al 1998, p58). Promotion: the activities that communicate the merits of the product and persuade the target customers to buy it (Kotler et al 1998, p58). This includes advertising, publicity, sales promotions, personal selling, direct marketing and sponsorship. I will focus on the marketing mix of Nescafà © and of Robert Timms. Nescafà © Nescafe products are produced by Nestle. Necafe holds a vary large share of the instant coffee market in Australia. Marketing mix outline Product There is a range of Nescafà © products available (see Table 1 below). Price The prices of the Nescafà © products have been listed in Table1: Nescafà © products and price. Place (Distribution) The Nescafà © product range is available in all large supermarket chains (Safeway, Coles etc). Smaller, independent grocers or stockists generally have a smaller range that would include Nescafà © Blend 43. Promotion a variety of promotional techniques. This includes: Large scale advertising They advertise their products in a wide variety of print, broadcast and display media. Their most recent nation wide advertising campaigns were the Open up with Nescafà © series, and the Nescafà © in the morning series. Sales promotions Nescafà © regularly runs contests that coincide with new product launches or advertising campaigns. Recent promotions were * win $1000 every morning for a month * Win the Nescafà © Latte Lounge to promote the new latte range Nescafà © also use point of sale promotions, have cash-back offers, and have give-aways. Eg. a free Nescafà © mug was given away with every purchase of 500g of Blend 43. The mug was the same type as that used in the Nescafà © in the morning advertisement series. Sponsorship: Nescafà © sponsors the * Nescafà © Big Break competition which will give away $180,000 to young people (aged 16-21) with original and achievable ideas. * Nescafà © Short Film Awards which offers a total of A$50,000 in cash awards to short film makers. There is a student category in this competition. Nescafà © also has an Australian website (www.cafe43.com.au) where information on all products, competitions and events can be accessed. Marketing mix analysis Nescafà ©s marketing mix is aimed at a large and varied segment of the instant coffee market. They could be considered the Myer of the instant coffee industry. The most obvious segments of the market they target are: * Young adult cafà © culture segment: They target this segment with their new latte range, along with the advertising, sales promotion and the competition to win the lounge seen in the advertisements. * Upscale, quality driven, higher income consumers: Their Nescafà © Gold range, and exotic tastes such as Alta Rice are aimed towards such consumers, where the price and qaulity are higher than that of the general blends. * Middle-class consumer (no age target): Nescafà © targets such a large segment with their Blend 43, Mild Roast and Espresso products. The consumer gets an economical benefit, as well as a quality product. Furthermore, Nescafà © attempts to tap into the ethnic segment using their Espresso and exotic blends. In their advertisements for espresso, they use local Italian actor, Nick Giannopoulos. In general, since Nescafà © has the largest range of instant coffee products in Australia, and has such a powerful brand name, they have a consumer franchise they gain brand recognition and demand consumer loyalty. In particular, their most popular product, Nescafà © Blend 43, is seen as the peoples coffee. In their advertisements, they use actors of varied age, gender, occupations and ethnicity. Robert Timms: Robert Timms is Australias oldest coffee company. It is the leader in the coffee bean market (Bannister 2000, p17), and has only entered the instant coffee market over the last couple of years. Marketing mix outline Product Robert Timms offers coffee bags (which work in the same manner as a tea bag) in four styles: Cafà © Style Espresso Italian Style Espresso Mocha Kenya Style Royal Special The coffee bags are a mix of ground and instant coffee. They also have: * Presmoto: Gourmet Freeze Dried Coffee. * Molto: Gourmet Granulated Coffee Price Robert Timms coffee bags are sold in: * packs of 8 for $2.35, or * packs of 18 for $4.83 I was not able to find the price of Presmoto and Molto soluble coffee as I could not find an outlet that stocks it. Place Robert Timms coffee bags are available in all large supermarket chains, but sporadically in independent stores. I am not aware of where the gourmet soluble coffee can be purchased. It was not available in any large supermarket I have visited. Promotion Robert Timms has only begun extensive promotion since early 2000, after remaining relatively low in profile. They do not promote the coffee bags or gourmet instant coffee specifically, but rather they promote the brand name. Promotional tools used by Robert Timms are: Large scale advertising Robert Timms most recent nation wide advertising campaign was the Think it over with Robert Timms series, which is seen on broadcast, print and display media. Sponsorship Robert Timms is the official coffee supplier to the 2000 Olympic Games. Robert Timms also has a web site (www.reoberttimms.com). It mainly has information on the history of the company and it products. Marketing mix analysis Robert Timms positions itself in the instant coffee market as a provider of the very highest quality coffee products. The company prides itself on its heritage. As it states on its web-site: We are a dedicated group of Australians producing coffee, coffee related products and services that are comparable to the very best in the world. http://www.roberttimms.com/about/index.html Opens in a new window The company has targeted its instant coffee products to the high income, quality driven segment of the instant coffee market. The quality of their products is reflected in the prices, which are expensive, and the packaging, which uses the stylish combination of black and gold. Furthermore, through their role as official coffee supplier to the Olympics, they are also associating themselves with the pursuit of excellence and the Australian spirit. Their promotional campaign Think it Overwith Robert Timmsà ¢Ã¢â‚¬Å¾Ã‚ ¢ creates a relaxed, yet sophisticated feel about the company and their products. The premise behind the campaign is best summed up on their web-site: Take some time out of your busy day to enjoy our coffee and you too can Think it Overwith Robert Timmsà ¢Ã¢â‚¬Å¾Ã‚ ¢ Reflect on the day, make the right decision at work or just decide to relax. Its up to you. http://www.roberttimms.com/think_it_over/index.html Opens in a new window Thus, while their marketing mix is targeted at high-income consumers who want high quality, they made sure they did not exclude a large share of the market by appearing overly elitist. Nescafà © vs. Robert Timms The marketing mix of Nescafà © and the marketing mix of Robert Timms are quite different. These differences reflect the different positioning of the two companies, and the segments of the market they were aiming to capture. Whereas Nescafe has targeted a larger percentage of the market, with quality but affordable products, Robert Timms has targeted a narrower segment with gourmet, expensive products. Generally, Robert Timms and Nescafà © are no real direct threat to each other. While they do both compete in the high quality, gourmet end of the instant coffee market, Robert Timms is clearly the highest quality product, and consumers must pay for this. What Nescafà © is offering is a more affordable alternative. Conclusion The instant coffee market in Australia is subject to the demographic, economic, political, cultural, natural and technological forces of the wider macroenvironment that it operates within. Each of these forces has the potential to change the marketing environment, and create opportunities and pose threats to the market and those who operate within it. What companies must do is monitor these environments to adapt its marketing mix accordingly. In the Australian instant coffee market, different companies have quite different marketing mixes, as can be seen when comparing Nescafà © and Robert Timms. These differences do not mean that one is more effective than the other, but rather they reflect the different marketing strategies adopted by each company to capture the market segments they feel the company can best serve.